Peter Parker replaced as Spiderman

The first few lines in a Toys and Playthings Magazine article read:

"The iconic superhero Spiderman aka Peter Parker died in last month's issue of the Marvel comic, and now we meet his replacement, Miles Morales!"

Now that set alarm bells ringing, Spiderman is Peter Parker and Peter Parker is Spiderman, I really cannot see how they can reinvent him, it is like killing off Clark Kent and having a new Superman or Bruce Wayne replaced as Batman's alter ego.
I can understand the need to modernise things for a new market but cannot understand why they need to mess with the main characters, what next a war story with Winston Churchill replaced as the Primeminister of Great Britain.

What does everybody else think, am I way off the mark or do you agree with me?

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That is it for now,

Happy Shopping

Duncan and Claire