LEGO UK’s number one toy company
LEGO officially UK’s number one
Latest NPD* figures for February have confirmed LEGO Company Ltd is now the largest UK Toy manufacturer
After a period of sustained growth LEGO UK have been confirmed as the largest toy company in the UK market (February YTD). Sales in 2011 are stronger than ever and contributing significantly to achieving this position.
LEGO UK grew 28 per cent in the first two months of 2011 against a market that grew 7 per cent overall, giving the company an 8.5 per cent market share YTD, bolstered by a record 9.3 per cent market share in February. With this increased market share LEGO knocked Mattel off the number one slot to achieve pole position for the first time in the UK.
Commenting on the achievement David Buxbaum, marketing director at LEGO UK commented: “As a company we continually strive not to be the biggest, but, to be the best in the market. This is only achievable through the hard work of the tremendous team of people we have here in the UK and Ireland and the great relationship and support of our trade customers. We have a strong range for 2011 and on into 2012 and we believe this will provide us with continued growth going forward.”
“The fact that both Hasbro and Mattel also showed significant growth over this period is an encouraging reflection that the UK toy industry is booming,” he added.
Courtesy of Toys 'n' Plaything Magazine
Latest NPD* figures for February have confirmed LEGO Company Ltd is now the largest UK Toy manufacturer
After a period of sustained growth LEGO UK have been confirmed as the largest toy company in the UK market (February YTD). Sales in 2011 are stronger than ever and contributing significantly to achieving this position.
LEGO UK grew 28 per cent in the first two months of 2011 against a market that grew 7 per cent overall, giving the company an 8.5 per cent market share YTD, bolstered by a record 9.3 per cent market share in February. With this increased market share LEGO knocked Mattel off the number one slot to achieve pole position for the first time in the UK.
Commenting on the achievement David Buxbaum, marketing director at LEGO UK commented: “As a company we continually strive not to be the biggest, but, to be the best in the market. This is only achievable through the hard work of the tremendous team of people we have here in the UK and Ireland and the great relationship and support of our trade customers. We have a strong range for 2011 and on into 2012 and we believe this will provide us with continued growth going forward.”
“The fact that both Hasbro and Mattel also showed significant growth over this period is an encouraging reflection that the UK toy industry is booming,” he added.
Courtesy of Toys 'n' Plaything Magazine
posted by memorabiliashop at Monday, March 21, 2011
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